About us
The secret behind
many global brands
In Maori mythology, Ikaroa is the long fish that gave birth to all the stars in the Milky Way. That is exactly what we do. We give birth to stars.
Our story
We started in 2007 with a simple belief: great brands are built by people who genuinely care about the work. Not by agencies running through a playbook.
Since then we have grown into a full-service creative and technology studio with offices across five cities. We have worked with some of the most recognised brands in the world, and some of the most ambitious startups nobody has heard of yet.
We are designers, developers, strategists, and marketers who happen to work at the same company. We are the team you call when you need something done properly, on time, and to a standard that makes you proud.
Our journey
Founded in London. A small team with big ambitions.
Opened our first international office in Dubai.
Expanded to Los Angeles and San Francisco.
Launched AI implementation services.
Opened Abu Dhabi office at World Trade Center.
250+ team members across 5 offices worldwide.
What we believe
Craft over speed
We take the time to get things right. Every detail matters and we do not cut corners to hit deadlines.
Honesty first
We tell you what you need to hear, not what you want to hear. That is how the best work gets made.
Collaboration
We work with you, not for you. The best results come when we are an extension of your team.
Results that matter
Beautiful work that does not perform is just decoration. Everything we create has a purpose.
Since 2017
One global team.
We have five offices in Dubai, Abu Dhabi, London, Los Angeles, and San Francisco. But the truth is, our best people are everywhere. We operate as a distributed workforce across the globe and have done since 2017.
It started when our CEO AJ Joshi picked up a book called Remote. The idea was simple: if you hire only people who live near your office, you are choosing from a tiny fraction of the talent that exists. Remove that constraint and you get the best people for the job, regardless of where they wake up in the morning.
But it was about more than talent. It was about giving our team genuine freedom. No commute eating into their day. No feeling of being locked to a desk from nine to five. The ability to do their best work from wherever they feel most productive, whether that is a home office in Berlin, a co-working space in Bali, or one of our studios.
The result? A team that is happier, sharper, and more creative. People who stay with us because they are trusted, not tracked. And clients who benefit from a genuinely global perspective on every project we take on.
Want to work with us?
We are always looking for great people and great projects.