We turn your announcement into syndicated coverage across 400+ news outlets, financial terminals, broadcast affiliates and AI search citations. End-to-end, one bill, seventy-two hours.
NBC4i
Broadcast · 08 May 2026
MarketWatch
Finance · 08 May 2026
Yahoo Finance
Finance · 08 May 2026
Benzinga
Finance · 09 May 2026
Business Insider
Finance · 09 May 2026
Digital Journal
Digital · 09 May 2026
You could be featured on
Cross-section of the 400+ outlet network
All third-party trademarks, service marks, trade names, and logos shown above are the property of their respective owners. They are referenced here to describe outlets that form part of our syndication network. Their inclusion on this page does not imply endorsement, affiliation, sponsorship, or any other relationship between Ikaroa and the named parties. Outlet acceptance of any specific release is editorial and at the discretion of each publication.
The network
Distribution is not the deliverable, credibility is. We fan every release across the four bands of press that compound into a real footprint: broadcast for reach, finance for analyst signal, digital for AI search citation, industry verticals for buyer credibility.
Local-market reach attached to the national networks. The wordmark wall every investor deck wants, NBC, FOX, CBS, ABC and CW affiliates across the US, plus named stations covering high-DMA metros.
Financial outlets and terminals the analyst community reads. Critical for funding announcements, leadership news, and milestone numbers. Anchored by Business Insider (DA 94), the Associated Press (DA 92), and Street Insider (DA 83).
Citable news domains that AI search engines treat as sources of truth. The pages ChatGPT and Perplexity reach for when they need a citation. Anchored by Digital Journal (DA 89), Inter Press Service (DA 83), NewsBreak (DA 78), and openPR (DA 71).
Sector-specific outlets where your buyers and analysts already read. Hand-picked per brief from a network of 200+ trade titles. Anchored by TechBullion (DA 74) and a wide bench of local and trade press.
The names above are a representative cross-section. The full distribution network covers 400+ outlets across the four bands, hand-selected per brief from a 1,200-strong network of syndication partners and trade titles.
Network depth
Every release fans out across all three tiers in a single push. The anchor outlets give you the credibility per placement. The established press band gives you the wordmark wall. The long-tail syndication network multiplies the citation count AI search engines use to rank the brand.
Per-placement credibility
10+
DA 70 – 94
The names that move the credibility needle on their own. A single placement here lifts the brand into the consideration set; the AP, Business Insider and the Associated Press wire feed are the outlets a journalist citing your category will reach for first.
Brand wall + analyst signal
30+
DA 40 – 69
Recognised outlets across business, finance, broadcast affiliates and digital news. The middle band that anchors the "as featured on" wordmark wall and earns analyst-grade signal without depending on premium-only placements.
Citation count + AI signal
360+
DA up to 39
Regional dailies, vertical-trade titles, and the wider syndication network. Each placement is a discrete URL with the brand mention, and the cumulative citation count is what AI search engines weight when deciding which brands to recommend.
Domain Authority figures are from the standard Moz DA index, refreshed on a rolling 30-day window. Tier counts describe the network we distribute into, not commitments on which outlets pick the release up, every outlet in the network and every journalist we pitch retains editorial discretion. Typical releases place across all three tiers; results vary with the newsworthiness of the announcement.
outlets per release
broadcast, finance, digital, industry, fanned out in one push
distribution window
brief on day zero, release across the syndication network by day three
anchor outlets · DA 70+
Business Insider, Associated Press, Digital Journal, Street Insider and peers
outlet network
syndication partners and trade titles to hand-pick from per brief
What it gets you
NBC, FOX, CBS, ABC and the financial press, all on the homepage credibility band. The "as featured on" row buyers and investors look for in the first six seconds.
ChatGPT, Claude, Perplexity and Gemini cite news domains far more heavily than corporate self-publication. A real press footprint is the single fastest way to move from invisible to recommended in AI answers.
News-domain links from outlets in the top three percent of the web. The kind of profile organic SEO takes a year of content marketing to build, condensed into seventy-two hours.
When a journalist writes the next round-up of the leaders in your category, the names they reach for are the ones already in the search results. A press footprint puts you in the consideration set, not the long tail.
A placement report with live URLs, dates, reach estimates and a screenshot of every featured page. Investor updates, board packs and quarterly reviews all get a paragraph to drop in unchanged.
The same release is repurposed across LinkedIn, email, the investor newsroom, paid social and the sales team's outbound, written once, cut six ways. We hand over every cut as part of the engagement.
Why this costs what it costs
Cheap distribution wires drop a release onto a list and email you URLs. That is one of the five things this engagement does. The other four are the reason it costs five times as much.
| What is included | Option 1Do it yourself | Option 2$300 wire | RecommendedIkaroa PR |
|---|---|---|---|
| Press release written for you | |||
| Wire distribution to 400+ outlets | |||
| Distribution into NBC / FOX / CBS / ABC affiliate network | Some tiers | ||
| Distribution into MarketWatch, Yahoo Finance, Benzinga | Higher tiers | ||
| AP / Reuters / Bloomberg submission on premium tier | Authority tier | ||
| Custom journalist outreach | If you have hours | ||
| AI search citation engineering | |||
| Audience + outlet strategy per release | |||
| Live placement dashboard with URLs | Basic CSV | ||
| Reach + readership estimates per placement | |||
| Follow-up outreach after the wire drops | |||
| Multi-release campaign planning | |||
| Repurposed assets (LinkedIn, email, social) | |||
| Account manager on a name basis |
Packages
Every tier carries a written release, syndication across the network, a placement dashboard, and AI search citation engineering. Growth and Authority add custom outreach and journalist pitching on top.
Essential
Growth
Authority
Prices are per single release. Multi-release retainers are quoted at a 15-30% discount depending on cadence. Tier figures describe the network we distribute the release into; whether each outlet picks the release up is editorial and depends on the newsworthiness of the announcement. We report on what actually placed, not on what we promised.
How a release goes live
From brief intake to live placements in three working days. No agency-of-record contract, no quarterly minimum, no minimum-spend escrow.
Day 0
You send the announcement in plain English, a paragraph, a deck, a Slack message. We come back inside two working hours with a recommended tier, a quoted figure, and a target distribution date.
Day 1
We draft the release in newsroom-ready house style. You get one approval round (occasionally two) inside the same working day. Every line is checked against the conventions reporters and wires expect.
Day 2
Release goes onto the syndication network. In parallel, the outreach team pitches the story to journalists who cover your sector by name. Custom outreach runs alongside the wire, not after.
Day 3+
Placements land within 24 hours of distribution. You get a live dashboard with URLs, dates, and reach estimates. On Growth and Authority tiers we run a follow-up re-pitch wave once the first set of citations is live.
What you get back
Every release we run lands with a live placement dashboard. Outlet, date, URL, reach estimate, screenshot. No "we will send a PDF next week", the report updates as the citations land.
Placement dashboard, sample release
Distribution date · 08 May 2026 · Tier · Growth
Placements
412
Est. reach
118M
Tier-1
9
NBC4i
MarketWatch
Yahoo Finance
Benzinga
Business Insider
Digital Journal
FOX 8 Cleveland
KTLA
Boston Herald
TechBullion
When this earns its keep
Use case
Seed, Series A, B+, debt raises, or a milestone valuation step. Financial-tier placement matters here, plus the AP/Reuters consideration if the round is large enough to warrant the wire.
Use case
New product, new SKU, new feature category. Industry-tier outlets are the lift; broadcast affiliates pick the story up when there is a consumer angle.
Use case
Named-individual press is a fast credibility unlock for the incoming exec and a signal-quality lift for the company. We run these as discrete one-tier releases.
Use case
Two brands, one announcement. Distribution runs across both networks; the joint placement is the deliverable both teams use in next-quarter reporting.
Use case
Awards earn one cycle of organic press if you do nothing. With a release behind them, they earn three to five cycles plus the long-tail citation footprint.
Use case
Customer count, revenue threshold, geographic expansion, retention figure. Investor-readable metrics deserve investor-readable placements, finance tier earns its keep.
Use case
Same network, same speed, opposite tone. When the narrative is being written without you, a release is how you get into the next paragraph.
Use case
Founding date, ten-year anniversary, hundredth customer. Soft news, but it earns a wordmark wall refresh and a citation footprint the AI engines will pick up for a year.
Why this matters for AI search
Every release we ship is written with AI citation in mind. The headline, the lead, the quotable phrase, all engineered so the model picks your name up before the page has finished loading.
When ChatGPT or Claude decides which company to recommend in a category, news-domain citations sit at the top of the source-quality ranking. Self-published corporate copy ranks near the bottom. A press footprint is the most direct way to move up the source-quality ladder.
We write the release so the quotable line, the one a model will cite verbatim back to a human searcher, is in the first 60 words. The headline and the opening paragraph carry the brand mention; the body carries the supporting facts.
A single placement registers as one source. Four hundred placements register as a pattern. Each outlet that picks up the wire adds a fresh URL with the brand mention, and the cumulative effect is the model treating you as the default reference for the category.
PR earns the citation. AIO makes sure the model finds it. Read about AI Optimisation →
The questions we always get
If you brief us by lunch and approve the draft the same day, your release is live across the syndication network within 72 hours. Most announcements we run are visible on outlet websites by the morning of the third working day.
Both. Wire distribution gets your release indexed across 400+ outlets, which is the foundation. On top of that we run a custom outreach effort to journalists who cover your sector by name, and on the Authority tier we pitch the story directly to reporters with a track record of writing the kind of piece your news warrants.
ChatGPT, Claude, Perplexity and Gemini all weight news-domain citations heavily when deciding which brands to recommend. A press placement on NBC affiliates, MarketWatch, Yahoo Finance and the broader news network feeds the exact citation pattern these models look for. We design the release wording with this in mind so the quotable line is the one the LLM picks up.
Because we do five things the budget services do not. We write the release. We hand-pick which outlets matter for your sector. We run custom journalist outreach. We engineer the wording for AI citation. And we report on placement and follow up. The cheap services drop your release onto a wire and email you a list of URLs. That is one of the five steps, not the engagement.
No. Every outlet in the syndication network and every journalist we pitch retains editorial discretion over what they publish, so we do not promise placements before a release goes out. What we do commit to is the distribution: how many outlets we push the release to, the bands that distribution covers (broadcast, finance, digital, industry), and the outreach we run on top. Typical Growth-tier releases land 300–400+ placements across the network; Authority tier typically lands 450+. We report on what actually happened, not what we promised.
We do, on every tier. Send us the announcement in plain English (or a draft, or a Slack message) and we come back with a newsroom-ready release that follows the conventions reporters and wires expect. Approval round is included.
We will tell you. Some announcements do not earn premium placement no matter how the release is written, and we will not take your money for a tier the story will not justify. You will get an honest recommendation in the brief response.
Yes. Most clients who run two or more releases a quarter move to a managed retainer that bundles distribution, writing, outreach and reporting at a fixed monthly rate. Talk to us about cadence and we will quote the right structure.
Yes. The core syndication network is North America with global pickup; we add European, Middle East and Asia-Pacific syndication on request, at no markup on the regional partners. Specify the target markets in the brief.
A live dashboard you can share with your team and your investors. Every placement has the outlet name, the date, the live URL, an estimated reach figure, and a screenshot of the placed page. Authority-tier reports also include a written summary your CFO can drop into the next board pack.
Brief a release
Send us a paragraph, a draft, or a Slack message. Inside two working hours you get a recommended tier, a quoted price in your currency, and a target distribution date.
Small print. Outlet acceptance is editorial. Every outlet in the syndication network and every journalist we pitch retains discretion over what they publish, so we do not commit to specific placements before a release goes out. Placement counts on each tier describe the network we distribute into, not promised outcomes. Typical results vary with the newsworthiness of the announcement.
Trademarks. All third-party trademarks, service marks, trade names, and logos referenced on this page, including but not limited to NBC, FOX, CBS, ABC, the Associated Press, MarketWatch, Yahoo Finance, Bloomberg, Reuters, Business Insider, TheStreet, Morningstar, Seeking Alpha, Investing.com, Newsmax, Daily Herald, International Business Times, openPR, and the other outlet wordmarks and logos shown, are the property of their respective owners. References here describe outlets that form part of our syndication network and do not imply endorsement, affiliation, sponsorship, or any other relationship between Ikaroa and the named parties. Outlet logo art is displayed under fair-use reference where applicable; we make no claim of ownership.
Full terms on our terms of business.