Brand & Identity
Rules that keep your brand sharp
Brand guidelines are the rulebook that keeps everything consistent. We create clear, practical documentation that anyone on your team can follow to produce on-brand work every time, without needing to ask permission.
Start a projectWhat you get
- 01Logo usage rules
- 02Colour specifications
- 03Typography hierarchy
- 04Tone of voice guide
- 05Do and dont examples
Our process
- 1Audit existing brand materials
- 2Document all brand elements
- 3Create usage rules and examples
- 4Build templates and resources
- 5Deliver interactive or PDF guidelines
Common questions
Who needs brand guidelines?
Anyone who creates content, designs, or communications for your brand. That includes your team, freelancers, agencies, and partners.
Digital or printed guidelines?
We deliver both. A digital version that is easy to share and update, plus a print-ready PDF for reference.
How detailed should guidelines be?
Detailed enough that someone unfamiliar with your brand can create on-brand work without guessing. We aim for practical, not overwhelming.
Ready to get started?
Tell us about your brand guidelines project and a member of the Ikaroa team will reply within one working day with a recommended scope and a starting point.