Omnisend

4.2/5|marketing automation

Omnisend is a marketing automation platform built for e-commerce businesses. It combines email marketing, SMS, push notifications, and automation workflows with deep e-commerce integrations. Known for its pre-built automation workflows designed specifically for online stores, including abandoned cart, welcome series, and browse abandonment.

Rating

4.2/5

Founded

2014

HQ

London, United Kingdom

Best For

E-commerce businesses wanting affordable multi-channel marketing automation

Key Features

Email Marketing
SMS Marketing
Push Notifications
Automation Workflows
Segmentation
Product Recommendations
A/B Testing
E-commerce Integrations
Forms & Popups
Reporting

What We Like

  • +Purpose-built for e-commerce
  • +Pre-built automation workflows save time
  • +Multi-channel (email, SMS, push)
  • +Good Shopify and WooCommerce integrations
  • +Affordable for small stores

Worth Knowing

  • -Less useful for non-e-commerce businesses
  • -SMS credits limited on lower plans
  • -Template designs could be more modern
  • -Reporting is basic compared to Klaviyo
  • -Free plan is very limited

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Rating4.2/5
Categorymarketing automation
Founded2014
HQLondon, United Kingdom

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Frequently Asked Questions

What is Omnisend?

Omnisend is a marketing automation platform built for e-commerce businesses. It combines email marketing, SMS, push notifications, and automation workflows with deep e-commerce integrations. Known for its pre-built automation workflows designed specifically for online stores, including abandoned cart, welcome series, and browse abandonment.

How much does Omnisend cost?

Omnisend offers several plans to suit different business sizes. Visit their website through our link for the latest pricing and exclusive Ikaroa partner deals.

Is Omnisend good for small businesses?

Omnisend is best for: E-commerce businesses wanting affordable multi-channel marketing automation. We rated it 4.2/5 based on features, value, and ease of use.

What are the alternatives to Omnisend?

Top alternatives include HubSpot Marketing, Marketo, Pardot. See our full alternatives comparison for a detailed breakdown.

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