Get in touch

Contact Us
InstagramLinkedIn

Review 2026

Mailchimp

★★★★4/5
email marketing

Reviewed by the Ikaroa team | Last updated: March 2026

Claim Special Deal Mailchimp

Founded

2001

Headquarters

Atlanta, Georgia

Our Rating

4/5

Overview

The world's most recognisable email marketing platform, now owned by Intuit. Mailchimp has expanded into basic CRM, landing pages, and social media management.

We have been working with Mailchimp across multiple client projects since 2003, and this review reflects our hands-on experience implementing it for businesses of all sizes.

Key Features

✓Email Marketing
✓Landing Pages
✓Social Media Posting
✓Basic CRM
✓Audience Segmentation
✓A/B Testing
✓Automation
✓Reporting
✓Creative Assistant
✓Integrations
Claim Special Deal Mailchimp

Pros & Cons

Pros

  • +Extremely well-known and trusted brand
  • +Easy to use email builder
  • +Good template library
  • +Strong integration ecosystem
  • +Useful creative tools and content optimiser

Cons

  • -CRM features are very basic
  • -Free plan has been significantly reduced
  • -Pricing increases sharply with contact count
  • -Limited automation on lower tiers
  • -Contact-based pricing means paying for unsubscribed contacts
Claim Special Deal Mailchimp

Who Is Mailchimp Best For?

Small businesses and creators focused on email marketing

Alternatives to Mailchimp

View all Mailchimp alternatives →

Related Comparisons

Our Verdict

Mailchimp earns a strong 4/5 in our review. It offers extremely well-known and trusted brand. While crm features are very basic, it remains a solid choice for small businesses and creators focused on email marketing...

Claim Special Deal Mailchimp

Mailchimp FAQ

Is Mailchimp worth it in 2026?▼

Mailchimp rates 4/5 in our review. It is best suited for Small businesses and creators focused on email marketing. Whether it is worth it depends on your specific needs and budget.

How much does Mailchimp cost?▼

Mailchimp offers several plans to suit different business sizes. Visit their website through our link for the latest pricing.

What are the best alternatives to Mailchimp?▼

Top alternatives to Mailchimp include ActiveCampaign, Brevo, ConvertKit. Visit our alternatives page for a detailed comparison.

Does Mailchimp offer a free plan?▼

Yes, Mailchimp offers a free plan that includes 500 contacts, 1,000 sends/month, Basic email templates.

Ikaroa Partners

Claim Special Deal Mailchimp

Join thousands of businesses already using Mailchimp. Get started today with exclusive Ikaroa partner pricing.

Claim Special Deal Mailchimp

Need help with setup? Talk to our team