Best CRM for Estate Agents (2026)

For estate agents, the Ikaroa team's top CRM picks are Open Doors, Pipedrive and HubSpot CRM. They were picked with property listing management, buyer/seller matching and viewing scheduling in mind, and the list below gives the rating, starting price and full review for every platform we recommend.

Estate agents juggle dozens of property listings, buyer enquiries, and vendor relationships simultaneously. A CRM designed for property professionals helps track viewings, automate follow-ups, and manage the entire sales pipeline from initial enquiry to completion.

Reviewed by the Ikaroa team • Last updated: March 2026

Property listing management

Buyer/seller matching

Viewing scheduling

Automated follow-ups

Portal integration

Top Recommended CRMs

Open Doors

★4.8/5

All-in-one CRM, marketing automation, and business management platform. Built for small to medium businesses who want enterprise features without enterprise pricing. Includes CRM, email marketing, SMS, funnels, landing pages, booking, invoicing, automation workflows, reputation management, and more.

From £197/month

Full Review →

Pipedrive

★4.4/5

A sales-focused CRM built by salespeople, for salespeople. Pipedrive excels at visual pipeline management and is known for its simplicity and ease of use.

From £14/user/month

Full Review →

HubSpot CRM

★4.5/5

HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.

From £0/month

Full Review →

Salesforce

★4.3/5

The world's leading CRM platform, Salesforce offers unmatched customisation and scalability. Best suited for larger organisations with complex sales processes and dedicated admin resources.

From £20/user/month

Full Review →

Capsule CRM

★4.1/5

Capsule is a clean, simple CRM popular with small businesses in the UK. It focuses on contact management and sales pipeline without unnecessary complexity.

From £0/month (2 users)

Full Review →

Zoho CRM

★4.2/5

Part of the broader Zoho ecosystem, Zoho CRM offers excellent value with a comprehensive feature set. Particularly strong for businesses already using other Zoho products.

From £0/month (3 users)

Full Review →

Open Doors vs Pipedrive

Feature	Open Doors	Pipedrive
Free Plan	✗	✗
Starting Price	£197/month	£14/user/month
Our Rating	★ 4.8	★ 4.4

Ikaroa Partners

Claim a special deal on CRM for estate agents

Our team has implemented CRM systems for estate agents businesses of all sizes. We handle selection, setup, migration, and team training.

Claim Special Deal