Comparison 2026
Keap vs HubSpot CRM
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Keap
Formerly Infusionsoft, Keap specialises in small business automation. It combines CRM, email marketing, and e-commerce in one platform designed for entrepreneurs and solopreneurs.
From: £140/month (2 users)
Best for: Small businesses and solopreneurs needing sales an...
HubSpot CRM
HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
From: £0/month
Best for: Small to mid-sized businesses wanting a free start...
Feature Comparison
| Feature | Keap | HubSpot CRM |
|---|---|---|
| Free Plan | No | Yes |
| Starting Price | £140/month (2 users) | £0/month |
| Our Rating | 3.9/5 | 4.5/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
Pricing Comparison
Keap Pricing
HubSpot CRM Pricing
Pros & Cons
Keap
Pros
- +Powerful automation for small businesses
- +Combined CRM and e-commerce
- +Good email marketing tools
Cons
- -Expensive for what you get
- -Dated interface in some areas
HubSpot CRM
Pros
- +Generous free tier with no time limit
- +Excellent user interface and onboarding
- +All-in-one platform (marketing, sales, service)
Cons
- -Gets expensive quickly at Professional tier
- -Free plan has HubSpot branding
Our Verdict
Both Keap and HubSpot CRM are solid options, but they serve different needs. Choose Keap if you need Small businesses and solopreneurs needing sales and marketin. Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point .
Consider Open Doors Instead
Why choose between Keap and HubSpot CRM? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Keap better than HubSpot CRM?▼
It depends on your needs. Keap scores 3.9/5 while HubSpot CRM scores 4.5/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Keap or HubSpot CRM?▼
Keap starts at £140/month (2 users), while HubSpot CRM starts at £0/month.
Can Ikaroa help me set up Keap or HubSpot CRM?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
Related Comparisons
Ikaroa Partners
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Our team has implemented both Keap and HubSpot CRM for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
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