WooCommerce
WooCommerce is a free, open-source e-commerce plugin for WordPress. It powers over 25% of all online stores globally, offering unlimited customisation through WordPress themes and plugins. While the core plugin is free, costs come from hosting, themes, and extensions. Ideal for businesses wanting full ownership of their store.
Rating
4.1/5
Founded
2011
HQ
San Francisco, California
Best For
WordPress users and developers wanting fully customisable, self-hosted e-commerce
Key Features
What We Like
- +Free core plugin (open source)
- +Unlimited customisation potential
- +Massive extension marketplace
- +Full ownership of your data and store
- +Works with any WordPress theme
Worth Knowing
- -Requires technical knowledge or developer
- -Hosting, security, and updates are your responsibility
- -Extension costs add up quickly
- -Performance depends on hosting quality
- -No dedicated support (community-driven)
Get Started with WooCommerce
Visit WooCommerceFree to try. Exclusive Ikaroa partner pricing.
Alternatives to WooCommerce
Other ecommerce tools reviewed by the Ikaroa team
BigCommerce
BigCommerce is an enterprise-grade e-commerce platform that provides headless commerce, multi-channel selling, and advanced B2B capabilities. Unlike Shopify, it includes many features natively without requiring apps, including multi-currency, multi-language, and advanced product options. Popular with larger stores and B2B sellers.
Squarespace Commerce
Squarespace Commerce is the e-commerce functionality built into the Squarespace website builder. It offers beautiful, design-forward online stores with integrated payment processing, inventory management, and marketing tools. Ideal for brands where design and aesthetics are as important as functionality.
Ecwid
Ecwid (by Lightspeed) is an e-commerce platform that lets you add an online store to any existing website. Instead of building a new site, you embed Ecwid's store widget into your current WordPress, Wix, or Squarespace site. Also offers a standalone store and POS. Popular with businesses that already have a website.
PrestaShop
PrestaShop is a free, open-source e-commerce platform popular in Europe. It offers a comprehensive set of e-commerce features out of the box, with a marketplace of modules for extending functionality. Self-hosted like WooCommerce but purpose-built for e-commerce rather than being a plugin on top of a CMS.
Frequently Asked Questions
What is WooCommerce?
WooCommerce is a free, open-source e-commerce plugin for WordPress. It powers over 25% of all online stores globally, offering unlimited customisation through WordPress themes and plugins. While the core plugin is free, costs come from hosting, themes, and extensions. Ideal for businesses wanting full ownership of their store.
How much does WooCommerce cost?
WooCommerce offers several plans to suit different business sizes. Visit their website through our link for the latest pricing and exclusive Ikaroa partner deals.
Is WooCommerce good for small businesses?
WooCommerce is best for: WordPress users and developers wanting fully customisable, self-hosted e-commerce. We rated it 4.1/5 based on features, value, and ease of use.
What are the alternatives to WooCommerce?
Top alternatives include BigCommerce, Squarespace Commerce, Ecwid. See our full alternatives comparison for a detailed breakdown.
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